Here’s George Lakoff & Elisabeth Wehling on The Wisconsin Blues and a Failed Progressive Narrative.
What progressives need to do is clear. To people who have mixed values — partly progressive, partly conservative — talk progressive values in progressive language, thus strengthening progressive moral views in their brains. Never move to the right thinking you’ll get more cooperation that way.
Start telling deep truths out loud all day every day: Democracy is about citizens caring about each other. The Public is necessary for The Private. Pensions are delayed earnings for work already done; eliminating them is theft. Unions protect workers from corporate exploitation — low salaries, no job security, managerial threats, and inhumane working conditions. Public schools are essential to opportunity, and not just financially: they provide the opportunity to make the most of students’ skills and interests. They are also essential to democracy, since democracy requires an educated citizenry at large, as well as trained professionals in every community. Without education of the public, there can be no freedom.
At issue is the future of progressive morality, democracy, freedom, and every aspect of the Public — and hence the viability of private life and private enterprise in America on a mass scale. The conservative goal is to impose rule by conservative morality on the entire country, and beyond. Eliminating unions and public education are just steps along the way. Only progressive moral force can stop them.
The Little Blue Book is a guide to how to express your moral views and how to reveal hidden truths that undermine conservative claims. And it explains why this has to be done constantly, not just during election campaigns. It is the cumulative effect that matters, as conservatives well know.