Battleground Texas launches today. They have qualified staff, and and want to start playing at the local level and build up. Which is the right strategy.
Here’s an interview with Jeremy Byrd who’s is running the effort:
Wayne Slater has more, Obama political operatives relocate to “Battleground Texas” to make it a swing-state.
Former Obama campaign operatives are relocating in Texas as part of a group that plans to use the tools of Barack Obama’s reelection nationally to make Texas a competitive state in future presidential races. Texas is a prime piece of electoral property with 38 electoral votes. The state has been solidly Republican for 20 years. But a growing Hispanic population should help Democrats. Organizers of “Battleground Texas” say they’ll focus on identifying voters, getting them registered and turning them out to vote on Election Day. We wrote about the “Battleground Texas” in January.
What’s new is an announcement today that Jenn Brown, the Obama campaign field director in Ohio, will be executive director. And Christina Gomez, a former digital strategist for the Democratic National Committee, will direct high-tech and social media efforts. The on-line plan, so successful in Obama’s national campaign, will be a key part of the group’s strategy. Brown and Gomez will join political consultant and former Obama field director Jeremy Bird in Austin. “We know part of the problem is too few Texans are participating in the democratic process — so we’re bringing some of the best talent and strategies in politics to the Lone Star State to help expand the electorate by registering more voters and by mobilizing Texans.”
They’re saying the right things, in particular that this will be a years long struggle. So check them out and I wish them luck and will help in anyway that I can.